Photo Cred: Ragan Huntsman, Watauga Powderhorn
7 Brew offers customization for almost all of their wide array of menu items.
Fall of 2023 began with a fresh addition to Boone’s plethora of coffee shops, 7 Brew. As a new arrival to the Boone coffee market, 7 Brew offers a unique and upbeat atmosphere with blaring music, smiling faces, and a wide variety of menu options all from the comfort of their drive-thru. The chain coffee restaurant has proven to be a major success across various social media platforms and has certainly gathered major attention from Boone locals as well as many Watauga Students.
Before opening up their new location on Blowing Rock Road, 7 Brew had already gathered a large following across mainly TikTok and Facebook. Many customers have chosen to give the new establishment a try based on what they’ve seen on social media. These customers include Sheridan Brasier, junior, who had seen what 7 Brew had to offer before experimenting with their new location in Boone.
“When 7 Brew opened, I was really intrigued and already saw them on TikTok so I knew a little bit about them and their unique atmosphere,” Brasier said. “I think their unique atmosphere definitely draws in people who are looking for a fun experience and is a successful aspect.”
The most memorable aspect of 7 Brew has proven to be their lively and well-trained staff who can usually be found dancing to blaring music in the drive-thru. Many Watauga students have taken note of this energetic atmosphere and keep coming back because of it.
“The environment at 7 Brew is very unique compared to other coffee shops in Boone. I feel like local Boone coffee shops try to have a 'study' and calm environment, whereas 7 Brew is very lively and quick paced,” Brasier said. “7 Brew’s employees are also very friendly and bring up conversation anytime you're in line. I think their attitude helps others come back by remembering their positive attitude and genuine concern for their customers. My favorite aspect of 7 Brew is the music they blare very loudly and the energetic people they have, dancing and singing along.”
Another element of the coffee chain that keeps customers coming back is the variety of their menu. 7 Brew offers everything from caramel macchiatos to smoothies and energy drinks.
“7 Brew is such a fun and unique environment. The staff is great and they always have smiles on their faces,” said Lauren Patterson, senior. “7 Brew also gives so many options for customization of coffees and other drinks.”
During the establishment’s first few opening weeks, 7 Brew offered free small coffees for certain hours of the day. While everyone loves a free coffee, these hours often proved to be a problem because of the location of their drive-thru and the traffic that eager customers contributed to. Despite this traffic, which was usually backed out into the road during their community hours, the staff handled the situation with grace while still making customers happy.
“I was able to get multiple drinks during their community week at various times. The traffic was bad so if I wanted to go before school I would have to leave really early,” said Caroline Wood, senior. “Once you are in line, though, they make it as fast as possible with minimal waiting time.”
For being a busy location, 7 Brew has still offered a unique and fast-paced environment to customers looking for a quick drive-thru coffee. This lively atmosphere has certainly made 7 Brew a new favorite for many of Boone’s coffee lovers.
“I, personally, do prefer 7 Brew over other places due to the thousands of options I have and the environment,” Patterson said.
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